Joe Nimble opened its pre-Black Friday VIP sale as a shop of its own, in two languages, on brand and ready to sell. It took one day, not several, and one person, not three teams: Rainer Schweizer, Head of E-Commerce, built every page himself in the Frontic Experience Designer for Shopware.
Joe Nimble's VIP customers are the core of the brand, and the sale before Black Friday treats them that way: a separate shop, opened just for them. It needed a home page that sets the stage, banners that carry the sale into the women's and men's categories, and both German and English. With an audience like this, the brand has to be exactly right.
Until now, a new shop at Joe Nimble meant a relay between three teams. E-commerce wrote the brief, design drafted the pages, the agency built them, and every handoff came with a wait. Several days went by that way, days the team would rather have spent on the sale itself.
Onboarding is quick: Frontic connects to Joe Nimble's Shopware shop, and right after, Rainer Schweizer tells the Experience Designer what the VIP sale needs. The Designer builds the home page from the shop's own range and categories. Joe Nimble's design system and tone of voice make it look and sound like the brand from the first draft. And every part of the page has one job: to sell.
The home page sets the tone. The women's and men's banners pick it up, and so does the English version, without Rainer Schweizer building anything twice. Before the day is over, the whole VIP shop is ready to launch. No brief, no design round, no handoff.
“The Experience Designer gives us completely new ways to not just test our ideas right away but put them live, too. And at a quality I didn’t think was possible.”
Rainer Schweizer, Head of E-Commerce, Joe Nimble
A complete shop, in two languages and on brand, built in a single day by the person responsible for it. That isn't the old process done faster; it's a different process. The e-commerce team tries an idea in the real shop instead of briefing it and waiting. Joe Nimble is already building the Black Friday sale in its main shop the same way.
A 45 minute session with a founder: we connect your shop, it reads it, and the first experience is live before the call ends.
Developer? Start free, no card, no call.
