You're already paying for this.

One item of content in your Frontic storage: a product, a variant, a category, a blog post, a store location. Variants count - a product in six sizes is seven records. Translations and markets never multiply your records: one product in five languages is still one record. Records are a live total, not a monthly one - delete 1,000 products and your count drops the same day.

One write to one record. Your PIM pushes a new price for one variant: one update. A nightly sync touching your whole catalog: one update per record it touches. Reading never counts. Updates reset each billing period.

One call your storefront makes to a Frontic endpoint. A product page that fetches the product, the breadcrumb and a related-products listing makes three requests, not one. Requests reset each billing period.

A mid-size fashion catalog: 6,000 products averaging eight variants each, 300 categories - that's 6,000 + 48,000 + 300 = 54,300 records, because variants count. A fashion catalog at 6,000 products is never just 6,300 records.

Repricing and restocking twice a day touches the variants: roughly 3.3M updates a month - inside Plus's 5M. Traffic at 30,000 page views a day × 3 API calls × 30 days is 2.7M requests - comfortably inside Plus's 10M. Records at 54,300 are over Grow's 25,000, so this shop is a Plus shop.

Worth knowing: a low-variant catalog - say furniture at 6,000 products with one variant each - lands near 12,300 records and fits Grow easily. Variants move this number more than product count does. And because the three buckets are metered separately, you're never charged for a dimension you don't use.

Studio jobs, Experience Designer builds, Product Finder and Buddy. Nothing else - the data layer, APIs, endpoints, seats and tooling are part of your plan and never touch it.

Your credit is euros you spend on AI tokens, with all usage itemized. You see what each job, build and chat costs, in euros, as it happens.

Grow and Plus start with the session: 45 minutes, no card. We connect your shop and it reads it - theme, tone, catalog, campaigns - read-only, before we build your first thing together on your real data. Your 30 days free begin once that first build is live - not when you filled in a form. Card at trial start, cancel any time before it ends and you're not charged.

Launch needs no card at all and doesn't expire.

Plan fees are paid up front - yearly plans for twelve months, monthly plans per month. Capacity packs are billed afterwards, only when consumed. Yearly plans cancel up to one month before renewal; monthly plans cancel any time. Downgrades take effect at your next billing period.

Yearly takes 25% off. Early-bird takes roughly half off that, for your first 12 months. Six numbers, and that's the entire price list.

You move to list - €149 for Grow, €599 for Plus, billed yearly. That's the whole ladder; there's no third number underneath it. We'll email you before the change with the new price in it.

No, all prices exclude VAT.

Really. Not on Launch, not on Scale. Add your whole merchandising team, your agency, your freelancers, the person who only logs in to approve things. Ideas don't arrive on a licence schedule.

Fair question. BETA means it's live and you can use it today - the API may still change and we'll tell you before it does. SOON means it's committed to that plan and included the day it ships, at no change to your price. If a SOON feature is the only reason you'd buy a plan, tell us first - we'll give you a real date, or talk you out of it.

Grow works inside the storefront you already have - Experience Designer turns slots into canvases your commerce team builds in, no developers required. Plus adds Frontend Studio, which builds the whole thing: full pages, full flows, a full storefront if that's what you want. Plus also brings your own tools into the agents and your own release process around them, so it assumes there's an engineering workflow to plug into. Grow is a complete product and plenty of teams run on it permanently - you move up when you want to build beyond your existing storefront, not on a schedule we set.

You get them, permanently. Anything that lands in your tier is yours at no extra cost, and we don't move shipped features up a tier later. That's a commitment, not a current policy.

Two options and we'll tell you honestly which is cheaper. Stay on Plus and add capacity packs, or move to Scale. If you're a couple of packs over most months, packs usually win and we'll say so.

We're building a partner program for exactly this - client workspaces, consolidated billing, partner margin. It's not open yet. Get in touch and we'll shape it around what you actually need.

You do. Your catalog, your content, your schemas, your code. We store and serve it; we acquire no rights to it.

Everything, and this is worth being specific about. Your data exports. Your schemas export. And the code the agents write isn't trapped in a proprietary editor - it's real code, in your framework, in your repository, reviewed by your team. That's what the GitHub integration is for. If you left tomorrow, or if we disappeared tomorrow, you'd walk away with a working frontend you own.

Every plan gets support from the people who build the product. Scale adds a contractual response-time SLA and a dedicated team.