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Blizzard Redefines Luxury Fashion E-Commerce with Frontic

How the premium fashion brand achieved a 40% increase in engagement with their new immersive shopping experience.

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Blizzard

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Blizzard Redefines Luxury Fashion E-Commerce with Frontic

Luxury Meets Technology

Blizzard, the renowned luxury fashion house, has unveiled their stunning new e-commerce experience built on Frontic. The result is a digital flagship that rivals the elegance of their physical boutiques.

The Challenge

Blizzard needed a digital presence that would:

  • Reflect their premium brand positioning
  • Deliver an immersive product discovery experience
  • Maintain exceptional performance despite rich media
  • Support their global customer base

The Solution

Working with Frontic, Blizzard created a storefront featuring:

  • Cinematic Product Pages: Full-screen imagery with smooth transitions
  • Personalized Curation: AI-powered recommendations based on style
  • Virtual Try-On: AR integration for select accessories
  • White-Glove Service: Seamless connection to personal shoppers

Results

Since launch, Blizzard has seen:

  • 40% increase in time on site
  • 35% improvement in conversion rate
  • 50% reduction in bounce rate
  • 4.9/5 customer satisfaction rating

"Frontic understood that luxury e-commerce isn't just about selling products - it's about creating desire."

Blizzard Digital Director

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